E-Commerce spending will rise 11% to $156.1 billion this year, study says.
Despite the economic downturn, e-commerce sales, including event and movie tickets, will grow about 11% to $156.1 billion this year from $141.3 billion in 2008, according to the first installment of the three-part State of Retailing Online 2009: Marketing Report from research and consulting firm Forrester Research and Shop.org, the online retail arm of the National Retail Federation, a merchant trade association. Four out of five retailers say the web is better suited than offline retail to withstand the recession.
E-commerce sales grew 13% from 2007 to 2008, the report says. Online sales will account for 6% of total retail sales this year, up from 5% last year.
While Internet sales growth continues to outpace traditional retail sales, 54% of online retailers expect overall retail growth to slow during the next 12 months, and 57% acknowledge the economy is hurting their bottom line, according to the survey.
Despite the economic downturn, e-commerce sales, including event and movie tickets, will grow about 11% to $156.1 billion this year from $141.3 billion in 2008, according to the first installment of the three-part State of Retailing Online 2009: Marketing Report from research and consulting firm Forrester Research and Shop.org, the online retail arm of the National Retail Federation, a merchant trade association. Four out of five retailers say the web is better suited than offline retail to withstand the recession.
E-commerce sales grew 13% from 2007 to 2008, the report says. Online sales will account for 6% of total retail sales this year, up from 5% last year.
While Internet sales growth continues to outpace traditional retail sales, 54% of online retailers expect overall retail growth to slow during the next 12 months, and 57% acknowledge the economy is hurting their bottom line, according to the survey.
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