Chinese ecommerce grew over 120% last year, projected to be in high growth for the next 3-5 years. Now large companies such as Mcdonald, KFC, Haier, Gome, Lancome are all going ecommerce, who will benefit from the ecommerce boom in China?
consumers of course, some businesses as well.
Companies that are already in this industry will no doubt thrive on the growth. Alibaba, who is not only the largest B2B ecommerce platform in the world, but also owns the largest C2C website in China - Taobao.com, though Taobao is not very proftable due to the free listing strategy(beats ebay out of China this way), it does have dominant position and could quickly turn into a cash machine once good model is implemented. Its new ad system had a pretty good feedback.
Other large ecommerce companies such as dangdang.com and 360buy.com will likely to be on a short list of future public companies.
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